Taylor Swift and Boyfriend Spark Fashion Frenzy After Super Bowl

Poppy Jones
8 Min Read

The power couple, Taylor Swift and Travis Kelce, proved to be a marketing sensation for Area, Louis Vuitton, and other fashion brands following the Super Bowl. The event, once dominated by beer and tech brands, transformed into a vibrant platform for fashion and beauty brands, thanks to Taylor Swift gracing the scene in various designer outfits.

According to Vogue, Super Bowl became the social media keyword over the past three days, especially after the Kansas City Chiefs triumphed over the San Francisco 49ers at Allegiant Stadium in Las Vegas, USA. Taylor Swift, adorned in outfits from top-notch brands, played a pivotal role in turning the event into a lucrative platform for fashion and beauty brands.

Taylor Swift’s Impact:
In less than a minute on the Super Bowl stage, Taylor Swift generated a staggering $180 million in Media Impact Value (MIV), according to Launchmetrics. Wearing a Dion Lee corset and Area jeans priced at $695, this moment led to a 311% surge in searches for Taylor’s slit-cut jeans, causing them to fly off the shelves in blue and black variants. Additionally, the search volume for the Area fashion house skyrocketed by 210% within 48 hours after the program.

Dion Lee capitalized on this opportunity, sharing images of Taylor Swift in their black corset on social media, leading to a swift sell-out. Launchmetrics reported that Taylor Swift contributed $1.5 million MIV for Dion Lee and $181,000 MIV for Area.

Travis Kelce’s Fashion Frenzy:
Taylor’s boyfriend, Travis Kelce, also ignited a fashion craze throughout the season with his outfits from Kidsuper and Collina Strada. Backstage, Travis impressed in an Amiri denim sequin ensemble, causing a 317% surge in searches and earning $312,000 MIV for the brand.

Mike Amiri, the founder of the fashion brand, revealed that Travis had reached out a month before the game to prepare for his attire. “It’s a testament to Travis’ reputation and the significance of athletes in today’s fashion landscape,” Mike Amiri stated.

Louis Vuitton’s Success:
In addition to Amiri, Travis Kelce carried a Louis Vuitton bag. The French fashion house designed exclusive pieces for singer Ariana Grande and actress Cynthia Erivo, attending the Super Bowl, resulting in increased sales. A week before the Super Bowl, new products on the Louis Vuitton website saw a remarkable 258% spike. Usher, the main performer at the event, boosted Off-White searches by 13% with his crystal-adorned green cross motif outfit.

Post-Super Bowl Plans:
Following the Super Bowl, Travis Kelce will embark on the Eras Tour alongside his girlfriend. On February 16th, Taylor will kick off the seven-day tour in Australia, followed by Singapore in early March. The tour will continue across Europe, featuring over 40 performances until August.

Taylor Swift and Travis Kelce’s influence extends beyond their respective fields, transforming a sports-dominated event into a fashion extravaganza. The couple’s choice of outfits propelled brands like Area, Dion Lee, Amiri, and Louis Vuitton to unprecedented success, showcasing the profound impact celebrities can have on the fashion industry. As Taylor Swift continues her international tour, the couple’s fashion influence is sure to leave a lasting imprint on the industry.

Top 10 Free Designs Celebrating Taylor Swift’s Boyfriend SVG

Express your fandom for Taylor Swift’s boyfriend, Travis Kelce, and the Kansas City Chiefs with these captivating and free SVG designs. Whether you’re gearing up for the Super Bowl or just want to showcase your support, these unique designs will add a touch of style to your collection.

1. In My Chiefs Super Bowl Era Svg Digital Download

Embrace the Chiefs’ Super Bowl era with this dynamic SVG design, perfect for displaying your loyalty to the team during their victorious moments.

2. Go Taylors Boyfriend Football Heart Svg Digital Download

Celebrate the love for Taylor Swift’s boyfriend with this heartwarming football-themed SVG, showcasing your passion for both Travis Kelce and the game.

3. Travis Kelce 87 Taylors Version Football Super Bowl LVIII Svg

Merge Taylor Swift’s iconic “Taylors Version” with Travis Kelce’s football prowess in this eye-catching design, commemorating their achievements during Super Bowl LVIII.

4. I’m Here For The Taylor Bowl 87 Travis Kelce Go Taylors Boyfriend Svg

Express your excitement for the Taylor Bowl with this lively SVG design featuring Travis Kelce’s jersey number, 87, and a playful reference to Taylor Swift.

5. Taylors Boyfriend Travis Kelce 87 Svg Cricut Digital Download

Customize your Cricut projects with this SVG design highlighting Travis Kelce’s jersey number, 87, and proudly proclaiming him as Taylor Swift’s boyfriend.

6. Go Taylors Boyfriend Swiftie Bowl Kansas City Chiefs Svg

Combine your love for Taylor Swift, Travis Kelce, and the Kansas City Chiefs in this unique Swiftie Bowl-themed SVG, capturing the essence of fandom.

7. Go Taylors Boyfriend Helmet Svg Cricut Digital Download

Add a touch of sporty flair to your creations with this helmet-themed SVG design, featuring the signature “Go Taylors Boyfriend” slogan.

8. Go Taylors Boyfriend Heart Travis Kelce Svg Digital Download

Infuse your projects with love and admiration using this heartwarming SVG design, showcasing a heart embellished with Travis Kelce’s name.

9. Taylor Swift Karma Is A Chiefs Player Travis Kelce Svg

Explore the playful side with this SVG design, merging Taylor Swift’s mantra with Travis Kelce’s football charm, creating a unique and trendy aesthetic.

10. The Kansas Swiftie Chiefs Football Svg Digital Download

Celebrate the union of Kansas City Chiefs and Taylor Swift’s fandom with this captivating SVG design, perfect for showcasing your team spirit and love for music.

These top 10 free SVG designs encapsulate the excitement and fervor surrounding Taylor Swift’s boyfriend, Travis Kelce, and the Kansas City Chiefs. Whether you’re a devoted fan or simply want to add a touch of creativity to your projects, these designs offer a perfect blend of style and team spirit. Download, customize, and showcase your support in style!

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